What's a good exit rate?
Varies by page type. Navigation pages: <20%, Content pages: 20-40%, Checkout: <10%, Blog posts: 60-80% OK (natural endpoint). Exit pages (thank you, confirmation): High is expected.
Calculator
Enter your values
Number of visitors who left from this page
Analysis
Interpretation of the current calculator output
Enter values to see detailed analysis and insights.
How to Use
Step-by-step instructions
- 1Enter total page visitors
- 2Input number of exits from that page
- 3Review exit rate and engagement score
- 4Compare with benchmarks: <15% excellent, 15-25% good, >40% poor
- 5Lower exit rate = better page performance
Exit Rate Formula
Exit rate measures the percentage of visitors who leave from a specific page. Lower exit rates indicate better engagement and content quality.
Exit Rate = (Exits ÷ Total Visitors) × 100%
Engagement Score = 100% - Exit RateVariables:
Exit Rate% of visitors who left from a pageExitsNumber of exits from the pageTotal VisitorsAll visitors to the pageEngagement ScoreInverse of exit rateExample
Product Page Example
Inputs:
Total Visitors:10,000 visitors
Exits:2,500 exits
Steps:
- 1.Exit Rate = (2,500 ÷ 10,000) × 100 = 25%
- 2.Engagement Score = 100% - 25% = 75%
- 3.Benchmark: 25% is average for e-commerce
- 4.7,500 continued browsing, 2,500 left
Result:
25% exit rate with 75% engagement - average performance
Frequently Asked Questions
Exit rate vs bounce rate - what's the difference?
Bounce rate = left after viewing ONLY that page (single-page session). Exit rate = left from that page during ANY session. Bounce rate is always ≤ exit rate.
How do I reduce exit rate?
Add internal links, improve CTAs, better related content, faster load times, mobile optimization, engaging visuals, clear next steps, remove friction, improve value prop, use exit-intent popups.