What is a good conversion rate?
It varies by industry, but 2-5% is common for e-commerce. Landing pages can go higher (10%+).
Calculator
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Analysis
Interpretation of the current calculator output
Enter values to see detailed analysis and insights.
How to Use
Step-by-step instructions
- 1Enter the total number of Visitors (Clicks)
- 2Enter the number of Conversions (Sales/Leads)
- 3Input the Cost Per Click (CPC)
- 4Enter the Average Revenue per Conversion
- 5Review your ROI and Cost Per Acquisition (CPA)
Conversion Metrics
Measures how effectively you turn traffic into sales and whether the campaign is profitable.
Conversion Rate = (Conversions ÷ Visitors) × 100
ROI = ((Revenue - Cost) ÷ Cost) × 100Variables:
ConversionsNumber of desired actions (sales, leads)VisitorsTotal traffic to the pageCPCCost Per Click (for paid ads)Example
Ad Campaign
Inputs:
Visitors:10,000
Conversions:500
CPC:$2.50
Revenue/Conv:$50.00
Steps:
- 1.Conversion Rate = (500 ÷ 10,000) × 100 = 5%
- 2.Total Cost = 10,000 × $2.50 = $25,000
- 3.Total Revenue = 500 × $50.00 = $25,000
- 4.Profit = $0 (Break-even)
Result:
5% Conv Rate, 0% ROI
Frequently Asked Questions
What is CPA?
Cost Per Acquisition. It's how much you spend in ads to get one paying customer.
How do I improve ROI?
Increase conversion rate (better landing page), lower CPC (better ad targeting), or increase revenue per user (upsells).